Understanding Domo ROI: How Data Products Pay Off 

We’ve all been there: after an unnecessarily long search to find the perfect platform or tool that can deliver all of the services and capabilities your team is looking for, you come out of a demo thinking, “I’ve found the one.” You start to type up a proposal detailing why your team needs this new tool and all of the fabulous features that are going to change the way you work for the better.  

But then you remember—it’s all about the dollars and cents.  

Your manager and your manager’s manager want proof that those fabulous features are actually worth the money. So, you’ll need to quantify your return on investment (ROI), which admittedly can be a head-scratcher.  

As data specialists, we don’t want you to get stuck at the proposal phase because you’re struggling to figure out the numbers. We know that Domo can help you create value through business intelligence and drive innovation for your company with our AI and data products.  

But understanding the benefits of using Domo and determining the return on investment with Domo are two different things. So instead of just focusing on how Domo improves decision-making, we also want to help you figure out how to write up your own Domo cost justification supported by actual numbers.  

Luckily, we have a mix of research and case studies that can help.

Want help putting real numbers to your own business case? Get a custom consultation with a Domo team member to explore what ROI could look like for your team.

Domo’s business intelligence ROI by the numbers 

In 2024, Nucleus Research conducted multiple ROI analyses of companies that had integrated the Domo platform into their work systems. Their conclusions were crystal clear: Domo improves the bottom line.  

For every dollar a company invested into Domo, that company saw a return of $6.93—an average ROI of more than 500 percent.  

• While general analytics technology typically provides strong returns of $6.20 for each dollar spent, Domo still significantly outpaces those options.  
• Additionally, companies that invest in Domo are quickly recouping their investment. The average payback period for Domo was less than nine months. 

How does Domo generate this ROI? Nucleus broke it down into three primary drivers:  

Cost savings

On average, Domo reduced customer technology costs by 20 percent.  

How? Rather than using multiple platforms to store data, our centralized data management system allows you to integrate all of your data sources across your organization into one.

That certainly makes analytics easier, but it also allows you to cut down on unnecessary fees for maintaining access to all of those different legacy systems that you may have slowly accumulated over the years. You can drop those outdated or duplicative tools to bring down your budget.  

Improved productivity: With Domo, organizations typically improved operational efficiency by 35 percent.  

How? Teams can save thousands of hours each year by using Domo’s automation and AI features. Performance monitoring and generating reports for management can take a fraction of the time when your teams have access to Domo’s real-time dashboards that help you make data-informed decisions quickly. Automating those time-consuming tasks like data reconciliation also frees up your team members to focus on more strategic initiatives.  

Revenue and profit expansion: Thanks to intelligence provided by Domo, organizations generally increased annual profit by 15 percent.  

How? By allocating resources more efficiently and making strategic decisions backed by data, you ultimately set your company up for profitable growth. Our predictive analytics tools provide real-time insights that can help keep your customers satisfied and attract new business opportunities.

You can analyze why certain marketing campaigns outperform others or better predict which products you should keep in stock in certain seasons. With Domo, you can directly transform business intelligence into actual value.  

Realizing Domo analytics value in real time: A case study  

Sometimes even the numbers aren’t enough to justify a purchase, so you may need to show those budget approvers and IT professionals how other companies are creating competitive advantages using Domo.  

Look no further than Zippo Manufacturing Company. Zippo produces a diverse line of products, including candles, eyewear, cutlery, and camping equipment. However, you probably know them best for their iconic windproof lighters, which they began manufacturing in 1932.  

With a growing product line and offices across the globe, Zippo’s executives struggled to develop coordinated marketing strategies without a unified picture of their company data, until they brought in Domo to create a single source of truth.  

The benefits of a centralized data system quickly became apparent: 

• By connecting data from their paid media, global social media and owned media, Zippo increased year-over-year attributed revenue by 12 percent. 
• The ability to swiftly identify cart abandonment issues allowed the company to create new customer journey flows, which increased cart flow revenue by 32 percent. 
• Enabling stakeholders from across the company to analyze US e-commerce shipping cost invoices saved the company $250,000 annually. 

“It was very gratifying to show the Board of Directors that the return from just the first four projects dwarfed the investment we made in Domo,” said John Sicher, executive vice president of marketing and innovation.  

The benefits of a business intelligence platform 

The benefits of Domo aren’t restricted to one business area. No matter your industry or function, you can see returns on your investment. If Zippo’s testimonial wasn’t enough to convince you, don’t worry—we have plenty of other satisfied customers who’ve shared their stories about how our platform has helped transform their businesses. 

Customer success 

With Domo, healthcare company Cenegenics has been able to improve how it monitors patient care and identify where to recruit new performance health coaches to better serve clients, resulting in a 16 percent increase in clients. 

Advertising  

Real Salt Lake, a professional soccer club in Major League Soccer, uses ticket data to identify which games are close to selling out and which have seats available in order to adjust advertising spend to games that will have greater impact on revenue. 

Marketing  

Using Domo, Freddy’s Frozen Custard & Steakburgers can model its menu lineup to determine which items are most popular, allowing the company to create more impactful promotions and limited-time offers.  

Sales 

TaylorMade Golf uses Domo to identify the bestselling products from each of its own stores and from similar stores across regions, sharing this information with retailers to inform stocking decisions, maximize sales, and strengthen retailer relationships. 

IT 

Origin Bank, a regional community bank with locations throughout the southern US, saved roughly $200,000 in costs for unnecessary technology solutions within its first year of using Domo, thanks to the platform’s robust analysis capabilities.   

Supply chain logistics 

Indonesian food supply chain startup Pasarnow analyzes historical customer purchasing patterns to allow farmers to forecast future demand, which has helped to reduce food wastage by 90 percent.  

Reporting 

With a single source of truth for all of its data, UPS’s warehouse operators have cut down the time it takes to complete required reporting from two hours daily to just 15 minutes. 

Staffing  

Harmons, a Utah-based supermarket chain, has been able to analyze their sales data against their HR data to forecast labor needs hour by hour and adjust their staffing to take full advantage of their highest sales periods.  

Employee retention  

Goodwill of Central & Southern Indiana collects and analyzes data from employee satisfaction surveys to better understand what issues drive retention and turnover across different staff cohorts. 

Volunteer coordination 

The National Heart Foundation of Australia has been able to consolidate data from its different systems to track volunteer utilization rates and more swiftly engage volunteers with the necessary skill sets to participate in specific activities, events, and campaigns..  

Make a smart investment in your business today 

Is Domo really worth it? And what’s your likely return?  

The calculus will be different for every organization—and you don’t have to figure it out alone. Get a custom consultation with our team to see what kind of time savings, cost savings, and business impact Domo could deliver for you.   

Prefer to explore on your own first? You can also start a free trial and start imagining the possibilities.